At a time when advertisers are seriously reconsidering the relative value of the commercial positions they get in their TV advertising buys, new data … Read the whole story

Is it possible, that when Internet advertising started taking its very first baby steps, they took one collective step in the wrong direction and … Read the whole story

It's that time of year again: back to school. Since education is a life-long experience, and the new school year has just begun, I … Read the whole story

Adults ages 25-54 continue to be the dominant media buying demo for spot radio buys in major markets, but this demo continues to lose … Read the whole story

Business Week Thursday announced plans to have its circulation simultaneously audited by BPA Worldwide and its long-standing auditor, the Audit Bureau of Circulations. And … Read the whole story