Monday, September 27, 2004
  • Relative Demand Erodes For All Media Except One - Guess Which?

    What a difference a year makes. One year ago, the mood of media planning and buying executives heading into a quadrennial Summer Olympics and … Read the whole story

  • Medium To Be The Message, Fallon The Messenger In New Mag Ad Effort

    The magazine industry is about to engage the kind of large-scale advertising effort that's more akin to a major consumer brand than a media … Read the whole story

  • 'Help, I've Fallen and I Can't Get Up'

    If you happened to be in Beijing a few weeks ago, you could have heard Gavin O'Reilly, first vice-president of the World Association of … Read the whole story

  • Mag Spotlight: Tango

    Here's what you won't find in the soon-to-launch women's magazine Tango. "You won't see articles here on 'how to please a man,'" says founder … Read the whole story

  • Horizon's Next: The 'Sunshine' State

    While the four hurricanes that have hit Florida and much of the Southeast would discourage some from making a move to the Sunshine State, … Read the whole story