Wednesday, September 29, 2004
  • Nielsen, Arbitron Reveal Aggressive PPM Rollout Plan, Would Cover 50 Markets

    Is Nielsen preparing to support an aggressive rollout of portable people meters (PPM), the promising new system that can measure ratings for both TV ... Read the whole story

  • The Week: A High-Brow Mag Edited for a Short Attention Span World

    Does a magazine that is read by a legal team every week before it goes out, that sells at a $75 subscription rate, and ... Read the whole story

  • Some Agency Pitches Likely To Invoke More Terror Than Usual

    Next week, the chief executives of five of the biggest media agencies-- Carat, Initiative, MediaCom, MPG, and Starcom MediaVest Group--will brief several dozen of ... Read the whole story

  • 'Born in the USA' Not As Important As You Might Think

    Despite the lingering wounds of 9/11 still present in the American psyche and the shaky economic recovery currently pushing ahead, a new study by ... Read the whole story