Noting that "worldwide advertiser confidence holds despite oil and consumer uncertainties," ZenithOptimedia Group Friday substantially improved its outlook for ad spending over the next … Read the whole story
Prospects for regulatory oversight and possibly even legislation to regulate Nielsen's control over TV ratings became more likely on Thursday when an influential lawmaker … Read the whole story
Cnet, October 8, 2004 Digital technology is coming slowly but surely to radio. Shock jock Howard Stern helps with his flight from the FM … Read the whole story
Maybe it was a good thing for Jay Leno to announce he's calling it quits after all. CBS' "The Late Show with David Letterman" … Read the whole story
Recently, the Magazine Publishers of America announced the launch of a three-year, $40-million-dollar initiative aimed at promoting the print medium as a whole to … Read the whole story
Mazda and Sirius radio are among the marketers sponsoring Comcast Spotlight's Chicago ad sales team in a partnership involving ESPN and Subway to bring … Read the whole story