MediaDailyNews
Friday, October 8, 2004
  • ZenithOptimedia Upgrades U.S., Worldwide Ad Outlook

    Noting that "worldwide advertiser confidence holds despite oil and consumer uncertainties," ZenithOptimedia Group Friday substantially improved its outlook for ad spending over the next … Read the whole story

  • Lawmaker Asks FTC To Ensure Nielsen Ratings Are 'Run Fairly'

    Prospects for regulatory oversight and possibly even legislation to regulate Nielsen's control over TV ratings became more likely on Thursday when an influential lawmaker … Read the whole story

  • Reshaping Radio's Landscape

    Cnet, October 8, 2004 Digital technology is coming slowly but surely to radio. Shock jock Howard Stern helps with his flight from the FM … Read the whole story

  • CBS Cites Slippage on 'Tonight' But NBC Says It's Just A Blip

    Maybe it was a good thing for Jay Leno to announce he's calling it quits after all. CBS' "The Late Show with David Letterman" … Read the whole story

  • Mag Rack: Some Free, And Just-In-Time Advice

    Recently, the Magazine Publishers of America announced the launch of a three-year, $40-million-dollar initiative aimed at promoting the print medium as a whole to … Read the whole story

  • Comcast, ESPN Bring 'Truck,' Advertisers To Subway

    Mazda and Sirius radio are among the marketers sponsoring Comcast Spotlight's Chicago ad sales team in a partnership involving ESPN and Subway to bring … Read the whole story