The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate … Read the whole story

Paul D. Clement served during the George W. Bush administration and has argued more than 100 cases before the U.S. Supreme Court. He will … Read the whole story

The framework measures projected customer value over 52 weeks, enabling advertisers to gain insight into sustainable relationships and future revenue, rather than short-term sales. Read the whole story

"Authority is no longer controlled by editors," reads a new report from PR firm 5W advising brands and PR pros to pitch the primary … Read the whole story

Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing. Read the whole story

"The Big Bang Theory" and its two spinoffs have been huge hits for CBS, but the third spinoff is going directly to streaming. Read the whole story

The appointment follows a pitch process that began in the fourth quarter of last year. Read the whole story

"Yelp has taken full advantage of the Texas market and all the economic benefits that have come along with it but now seeks to … Read the whole story

YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming … Read the whole story

This week he covered 40.5 miles in 13 hours as part of the American Cancer Society's Cancer Free Challenge. Read the whole story

During its TikTok World event, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini games and original series, AI-powered … Read the whole story

The company's Japan operations continued to be the firm's growth driver, up 4.7%, while the Americas posted a 3% decline, in line with expectations. … Read the whole story

"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing Daily." Read the whole story

After becoming FIFA's first Preferred Platform partner, planning to broadcast original content from the 2026 World Cup, TikTok has announced a select group of … Read the whole story