Monday, October 18, 2004
  • Commercial Data Reveals Cable Nets Reserve Best Inventory For Themselves

    If you're a top TV advertiser looking for a fair rotation of premium ad positions on the major cable networks, you might want to … Read the whole story

  • Innovative Strategies for Growth

    Winning Long-Term Loyalty in a Customer-Driven Market Read the whole story

  • Toy Marketer: Mediaedge:cia 'R' Us

    WPP Group's Mediaedge:cia may be on a winning streak with Friday's announced win of the estimated $125 million media account for Toys "R" Us … Read the whole story

  • Mag Spotlight: Kidz

    A decade ago, Scott Smith was waiting at his children's school in Boulder, Colo. when he noticed a posting on the wall displaying the … Read the whole story

  • Free Dailies Give Boost To Newspapers

    As the newspaper business endures circulation scandals, an aging and declining readership, and a sporadic ad recovery, a small pocket of the business is … Read the whole story

  • SNTA Says Spend In Syndicated To Reach Late Holiday Shoppers

    As the holiday season nears, the Syndicated Network Television Association is attempting to get marketers and media buyers to focus on late Christmas shoppers … Read the whole story