If you're a top TV advertiser looking for a fair rotation of premium ad positions on the major cable networks, you might want to … Read the whole story

Winning Long-Term Loyalty in a Customer-Driven Market Read the whole story

WPP Group's Mediaedge:cia may be on a winning streak with Friday's announced win of the estimated $125 million media account for Toys "R" Us … Read the whole story

A decade ago, Scott Smith was waiting at his children's school in Boulder, Colo. when he noticed a posting on the wall displaying the … Read the whole story

As the newspaper business endures circulation scandals, an aging and declining readership, and a sporadic ad recovery, a small pocket of the business is … Read the whole story

As the holiday season nears, the Syndicated Network Television Association is attempting to get marketers and media buyers to focus on late Christmas shoppers … Read the whole story