CBS is poised to release startling new research that could go a long way toward dispelling some of the anxiety marketers are feeling over … Read the whole story
Hours after his close associate Howard Stern addressed a teeming crowd about the benefits of Sirius Satellite Radio, former Viacom Chief Operating Officer and … Read the whole story
During presentations from media sales vendors, or high level client meetings, or informal lunchtime gatherings, media planners at Media Planning Group's New York office … Read the whole story
The Cabletelevision Advertising Bureau (CAB) has extended its multi-year agreement with market researcher Simmons, a division of the credit reporting company Experian. Read the whole story