In an effort to defuse mounting industry pressure for independent, third party research to make its TV ratings methods more accountable, Nielsen today will … Read the whole story

The American Association of Advertising Agencies pulled the curtain up on its electronic data transfer hub-- eBiz for Media--Wednesday, which will help conclude a … Read the whole story

The New York Times Co. announced yesterday that it intends to purchase About.com from magazine company Primedia Inc. for $410 million in cash. The … Read the whole story

With video content on the Web still in short supply, marketers who want to stream video broadband ads are turning to "in-page" formats, in … Read the whole story