Friday, February 18, 2005
  • Nielsen To Delay DVR Ratings, Fund Millions In 'Independent' Research

    In an effort to defuse mounting industry pressure for independent, third party research to make its TV ratings methods more accountable, Nielsen today will … Read the whole story

  • 4A's Unveil Comprehensive EDI Effort

    The American Association of Advertising Agencies pulled the curtain up on its electronic data transfer hub-- eBiz for Media--Wednesday, which will help conclude a … Read the whole story

  • New York Times About To Extend Its Reach, Become A Dominant Web Player

    The New York Times Co. announced yesterday that it intends to purchase from magazine company Primedia Inc. for $410 million in cash. The … Read the whole story

  • Study To Evaluate Impact Of 'In-Page' Web Video Ads

    With video content on the Web still in short supply, marketers who want to stream video broadband ads are turning to "in-page" formats, in … Read the whole story