Friday, February 25, 2005
  • WPP Reports Strong '04, Bids To Acquire Researcher

    WPP Group Friday reported strong 2004 results and indicated a relatively positive outlook for the near- and long-term advertising marketplace, thanks largely to contributions … Read the whole story

  • Improved Measurement for Hispanic and Multicultural Audiences

    Uncertainty with media ratings is not a pleasant state of mind. It causes advertisers to question their media expenditures and, if serious enough, limit … Read the whole story

  • Starcom USA Books Former Hyatt Hotel's MacGregor

    Starcom USA has hired Wendy Falk MacGregor to serve in the newly created role of senior vice president, strategic marketing, where she will be … Read the whole story

  • Weather Channel Upfront Is Really Cool (Pun Intended)

    The Weather Channel is predicting snow, sub-freezing temperatures, and lots of ice during its 2005 upfront events planned for March 12 in Quebec, Canada. … Read the whole story

  • Association of Black-Owned Advertising Agencies Formed, 4A's Seeks To Assist

    As issues of diversity become more acute for marketers and creative shops, a group of multicultural firms have grouped together to form the Association … Read the whole story

  • Broadband Faces Power Shift, Gives New Meaning To Being 'Wired'

    Providing broadband service through electric power lines is a potentially competitive alternative to high-speed Internet connections via cable and DSL, but infrastructure and regulatory … Read the whole story