NEW ORLEANS -- What a difference a year makes--well, apparently no difference. A year after Procter & Gamble Chief Marketing Officer Jim Stengel gave … Read the whole story

When I purchased media in the early 1990s, the items we negotiated as "added value" appear relatively insignificant now. Items such as a thousand … Read the whole story

Earlier this week, citing a study from Scarborough Research and the putative view that the Academy Awards broadcast is the "Super Bowl for women," … Read the whole story

Almost akin to Alexander Graham Bell's famous first telephonic words, "Watson, come here, I need you," Horizon Media Wednesday completed the first electronic data … Read the whole story

Delivery Agent, the direct response provider of product placement items, and Turner Media Group, a product placement broker for Turner networks, have created a … Read the whole story

Digital video and audio advertising displays in shopping malls have the potential to increase brand recall, especially among younger demos, a custom report prepared … Read the whole story

Three out of four cities have both a Web site and a Web portal with links to all agencies and departments, which can be … Read the whole story