In a first of its kind deal for NBC, the peacock network Wednesday night debuted new prime-time comedy "The Office" via a webcast on … Read the whole story

The review of some massive media buying assignments is providing some fascinating insights into the contribution media assignments provide to the bottom line of … Read the whole story

A speech delivered Wednesday morning by Nielsen CEO Susan Whiting during Nielsen's annual client meetings in Miami was supposed to rally its customers, update … Read the whole story

After taking early retirement last month when his name surfaced in testimony during the federal criminal trial [MediaDailyNews, 2/16/2005], Ray Simko, president of strategic … Read the whole story

For most marketers, when thinking about the advertising lives of their consumers, life begins at 18 and ends at 49. A survey from Scarborough … Read the whole story

Hoping to focus more on its main business of operating and selling advertising on its "digital display terminals" that are placed in shopping malls … Read the whole story