Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 24% of commercial time across Fox Corp's … Read the whole story
Prime Video's ad option, which started up over a year ago, has been a "game changer" with a strong viewer-to-consumer connection to Amazon's e-commerce … Read the whole story
COMMENTARYPeacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring's upfront sales season. Read the whole story
COMMENTARYThe upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premium inventory, especially around live … Read the whole story
The move marks a return to PHD for Piner, who did an earlier tour with the agency from 2007-2015, lastly as senior vice president-group … Read the whole story
Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as a quarter of "forward bookings" and certain … Read the whole story
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. … Read the whole story
The subject came up during S4 Capital's first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how … Read the whole story
Snapchat kicked off a live music series with music from rapper Kid Cudi, who performed a single and other unreleased music for a small … Read the whole story
TikTok is rolling out a new "Live" feature designed to help live streamers better engage with their viewers, according to screenshots flagged on Threads. Read the whole story
COMMENTARYNearly half of NBCU's prime-time nights will feature sports in 2026. "Seventy percent of all the programming across NBC is live," NBCU Chairman, Global … Read the whole story
Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers including Arnold Schwarzenegger and Jamie Lee Curtis. Read the whole story
Amazon and Walmart remain the juggernauts of retail media, forecast to command a combined 84.2% of total U.S. retail media ad spend by 2025. Read the whole story
Google has reached a "settlement in principle" that would resolve class-action claims that it violated children's privacy by tracking their YouTube activity in order … Read the whole story
Google has agreed to settle claims that it violated a Texas biometric privacy law, as well as claims that it deceptively collected location data … Read the whole story
At one of its major events next week, Google is expected to announce a software AI agent that will have visual features like Pinterest … Read the whole story
