• by Wayne Friedman , May 12, 2025

Amid news of sharply rising advertising revenues for Fox Corp. in the first quarter this year -- helped by the Super Bowl -- President of Ad Sales, Marketing and Brand Partnerships for Fox Jeff Collins talked up strong viewing performance during the Fox Corp. upfront presentation.

Collins said growing usage that was cited a year ago has continued: “Those trends have not only continued but accelerated. Over the last 12 months, total time viewing on all platforms was up a staggering 26%.”

In addition to heavy sports programming, Fox also aired the Super Bowl in February during the period.

In the first quarter of 2025, total advertising on Fox Television Network and Fox’s free ad-supported streaming network Tubi took in $1.67 billion in advertising -- a 77% increase ($725 million).

Cable TV network viewing -- Fox News Channel specifically -- has also climbed, as well as advertising revenues.

Fox's ad business grew 26% ($76 million) to $371 million due to higher pricing and viewing, amid a decline in cable TV subscribers.

Collins said buying advertising on Fox Television Network is more engaging than on other networks: “You have to buy 75 seconds of ads on our competitors [two 30-seconds and one 15-second spot] to deliver the same level of impact as only 30-seconds on Fox," he said.  These results are according to data from EDO.

Touting program performance, Collins said 24% of the commercial time across Fox Corp's platforms (linear, streaming) airs on programs with over one million viewers, adding that “no one media company comes close to that scale.”

Collins also announced the launch of the new OneFox converged media platform, powered by AdRise, which is built on a foundation of AI technology.

Fox said this intelligence platform brings together audience and contextual data with behavioral, creative and campaign analytics -- to create personalized ad experiences for consumers that increase ad efficiency for advertisers. This effort started up last year.

Reflecting back on the company's longtime past, Collins said: “Part of our strategy has been a long time of contrarian thinking. It has defined our company for decades.”

The list includes starting a fourth broadcast network, a news network (Fox News Channel) -- now both leading networks, according to Collins.

Back in 2019, 21st Century Fox sold cable networks when others were buying. It did not jump into subscription advertising as competitors did, but invested in free-ad supported streaming (Tubi).

Now -- years after competitors jumped into the premium streaming space (with no advertising or limited ad support platforms) -- Fox is launching Fox One, which will amass content from all of its platforms into one streaming platform.

This story has been updated.