Measuring the return on advertising investments has always been one of the most sought-after, but elusive goals of marketers and agencies, who have spent … Read the whole story

There's a saying in Hollywood that all creative pitches should fit on the back of a matchbook cover. Now, there's a company that says … Read the whole story

In its newest campaign for online financial services company E*Trade, Omnicom's BBDO has brought together the likes of Arthur Ashe, Bob Dylan, Ernest Hemingway, … Read the whole story