After months of speculation over potential media buying alliances, Havas Thursday said it agreed to form a joint buying venture with WPP Group. The … Read the whole story

In an apparent rebuff of Nielsen's local people meter critics, the Federal Trade Commission Wednesday responded to a request from members of Congress to … Read the whole story

The evolutionary battle for direct and interactive marketing is shaping up quietly as marketing services companies flesh out their portfolios in anticipation of eating … Read the whole story

MTV announced on Wednesday its plan to debut a Web-based video content channel called MTV Overdrive by April 25. The service--offered to the press … Read the whole story

Prices for paid search listings rebounded in March, rising 9 percent to an average of $1.75 a click, according to the most recent Fathom … Read the whole story

While 80 percent of worldwide consumers sleep with their cell phones on and some even admit to answering cell calls during sex, a new … Read the whole story