Two leading trackers of the advertising economy - Publicis media agency ZenithOptimedia Group and Wall Street's Merrill Lynch - Monday upgraded their industry outlooks. Read the whole story

Warning: SatireAhead! Woody Chevrolet, a GM dealer in the Shenandoah Valley has pulled its advertising from the Rockbridge County News-Gazette, angry that the 202-year-old … Read the whole story

The continuing saga of Arbitron's and Nielsen's collaboration over the development of a portable people meter (PPM) system took a surprising twist on Friday, … Read the whole story

On the eve of the ad industry's annual research conference, one of its top players - NOP World, the parent of Mediamark Research Inc. … Read the whole story

In an effort to keep up with the Joneses, Arnold Worldwide expanded its branded entertainment capabilities today with the creation of Arnold Entertainment. The … Read the whole story

It's a hit. Oh No! You've sunk my battleship! Bernie can't handle losing to Megan in a game of Battleship and he'll do anything … Read the whole story

Local marketers who advertise on the Internet shouldn't be too quick to abandon newspaper, television, and other forms of traditional media. That is the … Read the whole story