Nielsen this afternoon is expected to hold a meeting that could help resolve an important issue concerning the near future of TV audience measurement: … Read the whole story
Some voices in the branded entertainment space have been pointing out the potential for misintended outcomes based on unexpected happenings involving product placements on … Read the whole story
For years, the TV industry has been bemoaning the lack of an organization that could field the kind of objective research and development about … Read the whole story
The ad industry is fond of quoting the adage, "I know half of my advertising is working - I just don't know which half!" … Read the whole story
Although the entertainment industry has attempted to crack down on downloads of pirated content, consumers continue to obtain music, movies and television shows from … Read the whole story
It might seem strange, but Tyler Hamilton's experience as a bicyclist could provide important insights for brands that want to assess how their images … Read the whole story