The first deals of the 2005-06 TV upfront advertising marketplace are getting under way and it appears that cable networks are in fact moving … Read the whole story
The recall levels of TV continues to grow for healthcare marketers while virtually all other media are either flat or waning. That is among … Read the whole story
Contrary to popular belief - and ad agency caviling - marketers, when it comes to return on investment for television advertising, say that they … Read the whole story
The channel that claims to "makes the past come alive" asked media buyers to look to the future Thursday, unveiling eight new series and … Read the whole story