MediaDailyNews
Friday, April 22, 2005
  • Cable Leads Upfront Once Again, Deals Quietly Begin On Turner, Discovery, Lifetime

    The first deals of the 2005-06 TV upfront advertising marketplace are getting under way and it appears that cable networks are in fact moving … Read the whole story

  • People Are Getting Sicker, TV Appears Best For What Ails Them

    The recall levels of TV continues to grow for healthcare marketers while virtually all other media are either flat or waning. That is among … Read the whole story

  • Study: Marketers Care More About Media Targeting Than Cost

    Contrary to popular belief - and ad agency caviling - marketers, when it comes to return on investment for television advertising, say that they … Read the whole story

  • Nielsen Past Is Prologue At History Upfront

    The channel that claims to "makes the past come alive" asked media buyers to look to the future Thursday, unveiling eight new series and … Read the whole story