In issuing his final word on media spending for 2004, veteran ad spend forecaster Bob Coen found that the four broadcast networks gained more … Read the whole story

More consumers searching for local services or merchants turn to search engines than Internet Yellow Pages, but those who use an online Yellow Pages … Read the whole story

When it comes to households that are more likely to be either watching kids' programming or taking advantage of all the various services offered … Read the whole story

Media auditor FastChannel Network began marketing its new broadcast verification service Monday, promising a "distribution/verification solution" that users can control from their desktops through … Read the whole story

Two ad industry executives Monday unveiled a new initiative advocating the preservation of cookies and other digital media measurement mechanisms. Dubbed Safecount.org, the coalition … Read the whole story