A year after launching a new, more sophisticated form of auditing media buys in the U.S. marketplace, a leading U.K.-based media auditing firm has … Read the whole story

Many years ago, I first suggested that the true promise and potential of digital media is intimacy. Accountability, I argued, could follow only in … Read the whole story

Get ready America, for the true harmonic convergence: Bravo is bringing former R&B star Bobby Brown together with the Dalai Lama. Read the whole story

Monster Worldwide, the parent of online classified site Monster.com, said Tuesday it is considering shedding its directional marketing business, which consists of a Yellow … Read the whole story

As part of its plans to offer high-definition and video-on-demand programming through its fiber optic system by the second half of 2005, Verizon has … Read the whole story

At least one marketer is cutting deals on its own in this year's upfront without the aid of a media buyer: software maker Ontra … Read the whole story