According to new rules adopted by Nielsen Media Research, a TV channel won't exist as a unique entity unless it is encoded, monitored and … Read the whole story
Steven Johnson's April 24th article in The New York Times Sunday Magazine, "Watching TV Makes You Smarter," introduces the concept of the Sleeper Curve, … Read the whole story
The power of diversity - second only to the power of celebrity - was the over-arching theme at MTV Network's upfront sales pitch Tuesday … Read the whole story
Almost nine out of 10 marketers--84 percent--plan to increase their online ad spending in 2005, according to a new report by Forrester Research released … Read the whole story
The job of a local cable ad sales team in a rural area is getting tougher, as two studies released this week noted that … Read the whole story
The Wookies are coming! And that's the word from Discovery Networks, which is airing specials this month tying into the premiere of the sixth … Read the whole story