Faced with declining sales, overcapacity, junk bond credit status, and rising production costs, the world's largest automaker Wednesday turned to Starcom MediaVest Group to … Read the whole story
If there was any doubt that strategic planning now rules the media services field, it was put to rest Wednesday when one of the … Read the whole story
People who are not familiar with TiVo tend to assume that it is simply another recording device, perhaps an improved type of VCR. But … Read the whole story
The loss of General Motors' $3.2 billion media account is both a symbolic and a material blow to Interpublic's media operations. Although probably expected, … Read the whole story
Consolidating traditional and interactive media buying duties, Cadbury Schweppes Americas Beverages last month quietly awarded its media account to Mediaedge:cia's The Digital Edge, a … Read the whole story