MediaDailyNews
Thursday, May 12, 2005
  • GM Shoots The Works, Consolidates Buying With Planning At SMG

    Faced with declining sales, overcapacity, junk bond credit status, and rising production costs, the world's largest automaker Wednesday turned to Starcom MediaVest Group to … Read the whole story

  • GM Drives 'Strategic Media Buying,' Planning To Direct Buys

    If there was any doubt that strategic planning now rules the media services field, it was put to rest Wednesday when one of the … Read the whole story

  • What TiVo People Know: Part II

    People who are not familiar with TiVo tend to assume that it is simply another recording device, perhaps an improved type of VCR. But … Read the whole story

  • GM Loss Will Cause IPG Media Revenues To Sink -- 'Like A Rock'

    The loss of General Motors' $3.2 billion media account is both a symbolic and a material blow to Interpublic's media operations. Although probably expected, … Read the whole story

  • Cadbury Consolidates At Mediaedge:cia, Taps Digital Edge For Interactive

    Consolidating traditional and interactive media buying duties, Cadbury Schweppes Americas Beverages last month quietly awarded its media account to Mediaedge:cia's The Digital Edge, a … Read the whole story