Stressing a "methodical" approach to its negotiations, CBS Thursday announced it would wrap up its prime-time upfront ad sales by this afternoon--raking in between … Read the whole story

"Circle slash online advertising" is a sign most traditional print content publishing companies should consider hanging in their offices. A second sign could hang … Read the whole story

In hopes that television viewers aren't getting enough of "Desperate Housewives" and "The Apprentice," major Internet companies like Yahoo!, MSN, and CNET increasingly are … Read the whole story

Bulova Corp., a pioneer in the field of television advertising, Thursday unveiled an unusual spot cable advertising campaign that allowed it to geographically target … Read the whole story