The broadcast network upfront negotiations entered its second and possibly final week on Monday, as CBS and Fox joined ABC in completing most of … Read the whole story
In an alarming development, NBC has "gone negative" in its upfront negotiations. Unlike the highly public statements being made by the other major broadcast … Read the whole story
Following press reports that former FBI official W. Mark Felt would receive offers in the millions for a peek down his deep throat, inbound … Read the whole story
While other broadcast networks tout affluent viewers--generally considered to be those with $75k annual incomes and up--some CNN viewers probably consider that pocket change, … Read the whole story
The radio industry Friday reported another soft month in local and national advertising sales, and another mixed signal for the near-term advertising economy. National … Read the whole story
After a seven-year absence from the red carpet, Coca-Cola Co. is back in the Oscar ad race. The soft-drink marketer Friday announced it muscled … Read the whole story
To promote the new season of the HBO comedy series "Entourage," the network last month started an online ad campaign targeting males ages 18 … Read the whole story