MediaDailyNews
Thursday, June 23, 2005
  • As Ad Spend Grows 'Tepid,' Agencies Grow Neutral, Less Dependent On Traditional Media

    Describing traditional media as being "under siege," a top Wall Street firm issued a report Wednesday suggesting that major ad agencies have finally reached … Read the whole story

  • HBO Attracts Marketing 'Entourage,' Allows 300 Brands Past Its Red Velvet Rope

    You might not think high-end brands like Mercedes and Absolut would need help getting into the hottest spots, but along with 300 other marketers … Read the whole story

  • Agency Offers In-Store Insight: End-Aisles, Print Surpass TV

    Grocery aisles need to think "youth" when it comes to attracting buyers to their shelves, as it's the young kids who influence purchasing decisions--and … Read the whole story

  • Turner Network-Wide Tie-In: Here's The Scoop, Plenty Of Them

    Turner Broadcasting System has paired its "Very Funny" network-wide marketing campaign with ice cream retailer Baskin-Robbins, setting the stage for its next big effort--bringing … Read the whole story