After years of mulling concepts like attentiveness, involvement, and engagement as a means of measuring the impact media buys have on advertising effectiveness, Madison … Read the whole story

While some radio broadcasters have been wary about the potential impact of portable people meters (PPM), Arbitron's new means of monitoring radio listenership, could … Read the whole story

In what could be a bellwether for traditional media outlets like TV migrating to more interactive, Web-like platforms, consumers are spending more time visiting … Read the whole story