MediaDailyNews
Thursday, August 11, 2005
  • Papers Unveil System For Targeting Drug Ads, Tool Comes As Pharmas Preach Restraint

    The Newspaper National Network Wednesday launched a new system for targeting pharmaceutical ads based on the geographic reach of newspapers. The media planning tool, … Read the whole story

  • Palisades Media Expands, Lands High-Profile Studio Account

    Santa Monica, Calif.-based Palisades Media Group has signed up The Weinstein Company, headed by former Miramax Films' founders Harvey and Bob Weinstein, in a … Read the whole story

  • 'Million Dollar Idea' Sues ABC For Millions

    A copyrighted trademark means everything to a small product inventor. A small Minneapolis-based TV producer has exactly the same concerns about a show it … Read the whole story

  • Discovery Discovers NASCAR, Drives Laps With AutoZone, Subway, Yellow Book

    Discovery Channel announced Wednesday that a new NASCAR-themed reality series, "Driver X: Race for the Ride," will feature three sponsors--AutoZone, Subway, and Yellow Book. Read the whole story

  • Publicis' Levy, BBDO's Robertson Tapped For Advertising Week

    Advertising Week 2005, which runs from Sept. 26-30 in New York City, Wednesday announced a new slate of events. Read the whole story