The Newspaper National Network Wednesday launched a new system for targeting pharmaceutical ads based on the geographic reach of newspapers. The media planning tool, … Read the whole story
Santa Monica, Calif.-based Palisades Media Group has signed up The Weinstein Company, headed by former Miramax Films' founders Harvey and Bob Weinstein, in a … Read the whole story
A copyrighted trademark means everything to a small product inventor. A small Minneapolis-based TV producer has exactly the same concerns about a show it … Read the whole story
Discovery Channel announced Wednesday that a new NASCAR-themed reality series, "Driver X: Race for the Ride," will feature three sponsors--AutoZone, Subway, and Yellow Book. Read the whole story
Advertising Week 2005, which runs from Sept. 26-30 in New York City, Wednesday announced a new slate of events. Read the whole story