MediaDailyNews
Thursday, September 8, 2005
  • Tempest In A TV Spot: Buyers Skittish Over ABC 'Invasion'

    Some advertising executives are nervous about airing commercials in a new ABC show called "Invasion" because the initial episode focuses on a major hurricane … Read the whole story

  • Another Financial Player Gives Up On Interpublic: Wall Street

    After losing its second major financial services account in as many weeks, a third financial services player apparently has also given up on Interpublic--Wall … Read the whole story

  • NBC Hosts Viral House Parties To Promote 'Biggest Loser'

    In an effort to create buzz for the second season of its reality show "The Biggest Loser," NBC recently recruited House Party, an upstart … Read the whole story

  • MRI To Research Digital Magazine Readership, Compare It With Print

    Mediamark Research Inc., the primary source of readership estimates used by agencies and advertisers to plan magazine advertising buys, Wednesday announced a five-year agreement … Read the whole story

  • Digital Media Surge Poised To Spark Traditional Media Growth

    A study published by the merchant bank Veronis Suhler Stevenson last month reinforced a trend that the advertising industry has been watching for some … Read the whole story