Some advertising executives are nervous about airing commercials in a new ABC show called "Invasion" because the initial episode focuses on a major hurricane … Read the whole story
After losing its second major financial services account in as many weeks, a third financial services player apparently has also given up on Interpublic--Wall … Read the whole story
In an effort to create buzz for the second season of its reality show "The Biggest Loser," NBC recently recruited House Party, an upstart … Read the whole story
Mediamark Research Inc., the primary source of readership estimates used by agencies and advertisers to plan magazine advertising buys, Wednesday announced a five-year agreement … Read the whole story
A study published by the merchant bank Veronis Suhler Stevenson last month reinforced a trend that the advertising industry has been watching for some … Read the whole story