MediaDailyNews
Thursday, September 15, 2005
  • Outdoor Outpaces: First Half Ad Demand Climbs Double Digits

    The robust market for outdoor advertising continued to gather steam through the first half of 2005, a new report suggests--and looks likely to continue … Read the whole story

  • ESPN Goes Extra Innings, Adds Games To New Baseball Deal

    Although it didn't pursue the weakening sports league NHL, ESPN wasn't about to let go its bigger sports property--Major League Baseball. ESPN has struck … Read the whole story

  • Arbitron: Houston, We're Ready For Lift-Off

    Radio ratings giant Arbitron won't even release its first bit of data from its Houston market trial of its fledgling portable people meter ratings … Read the whole story

  • Agency: You Watch More Commercials Than You Think

    Long before DVR's commercial-skipping technology started rearing its ugly head, consumers were making it their hobby to avoid TV commercials--whether channel skipping or going … Read the whole story