Instead of waiting for an imminent future where digital media is the hub of the advertising marketplace, Carat North America CEO David Verklin Tuesday … Read the whole story
Amid a whirlwind of stock trading activity, French corporate raider Vincent Bolloré has increased his stake in Aegis Group to 8.04 percent from 6.04 … Read the whole story
While broadband video has emerged as a potential alternative to television, interactive agency media buyers speaking Tuesday at OMMA East said it still has … Read the whole story
A surprising study of teens around the world seems to promise a future that is paradoxically both bright and uncertain for the advertising industry. … Read the whole story
Talks that would have NBC Universal acquiring DreamWorks' film and TV fell through yesterday. The proposed $1 billion deal would have given Universal control … Read the whole story
UPN's decision to Webcast the new prime-time series "Everybody Hates Chris" is part of an "experiment" to determine the best use of TV content … Read the whole story