In what is likely to create further confusion if not outright anarchy in the TV ratings business beginning late this year, Nielsen Media Research … Read the whole story

The Association of National Advertisers has taken a more aggressive position against the proposed Federal Communications Commission's rules governing kids television advertising and promotion, … Read the whole story

Two big media shops--Carat USA and StarLink Worldwide--picked up plum media accounts on Tuesday while a third agency, StarLink sister unit Starcom USA, may … Read the whole story

Martha Stewart defended her decision to appear in the NBC reality show "The Apprentice: Martha Stewart" before a group of magazine and advertising industry … Read the whole story

Despite the headlines of the ups (ABC) and downs (NBC) of specific networks, CBS still may be the most steady of the bunch, according … Read the whole story

As the supply of advertising choices goes up alongside the demand for measurable marketing results, magazine publishers will be forced to spread their brands … Read the whole story

Like their consumer magazine counterparts, ad pages in the business press are eroding. B-to-B ad pages fell 1.0 percent in August versus August 2004--the … Read the whole story