Thursday, October 20, 2005
  • VNU Hedges Bets -- Again -- Pitches Its Own, Cheap Alternative To Apollo

    In another puzzling twist to the erstwhile partnership of research giants VNU and Arbitron, VNU has quietly begun pitching clients on a lower cost, … Read the whole story

  • Carat Buys More Than :60, Arranges '60 Minutes' Exclusive For Philips

    By selling an entire upcoming "60 Minutes" show to Royal Philips Electronics in an exclusive sponsorship deal, CBS has given media agency executives some … Read the whole story

  • The Games People Play, Sponsors Apparently Don't

    Video game developers, understanding the potential for branded sponsorship, are incorporating more and more examples of in-game media in their products, and media analysts, … Read the whole story

  • 'Martha' On The Rebound, Now Her Daytime Series Is Showing Life

    After slipping since its launch a couple of weeks ago, NBC Television Distribution's "Martha" daytime syndication show has shown some signs of life. The … Read the whole story