After months of speculation, and a thorough look through the books of a U.K.-based media buying rival, Martin Sorrell's WPP Group today said it … Read the whole story

Fighting it out through the last days of the November sweeps period, CBS has a slight lead over ABC. Through 19 of 28 days … Read the whole story

After watching the premieres of both Martha Stewart's and Donald Trump's version of "The Apprentice," two conclusions can be drawn. One, Martha Stewart will … Read the whole story

For the past 130-odd years, advertising has operated by approximation. To compensate for the lack of specific information on the impact of communications on … Read the whole story