With about two months to go, NBC still has a $150 million to $200 million advertising sales shortfall for its Torino Winter Olympics--which, according … Read the whole story

Since its inception, Wal-Mart TV has been positioning itself as an alternative to conventional in-home TV buys. Now it's claiming superiority. Wal-Mart now claims … Read the whole story

The flowers on the grave of the 30-second commercial have barely wilted, and already we're preparing to kill off another media staple. But is … Read the whole story