Even at their most collegial moments, the relationship between media research giants Arbitron and Nielsen might well be described as a love/hate thing, but … Read the whole story

Several years ago, I worked on an assignment for a client that was both confused and unhappy with its media buys. It seems that … Read the whole story

NBC missed out on the DreamWorks sweepstakes, and still holds down last place in network prime time. Yet now, NBC will give its executives … Read the whole story

Time Warner Cable has made the first move in the a la carte selling of cable networks with its plan to sell a family … Read the whole story

HBO has struck a deal with Cingular's cell phone video service, Cingular Video. HBO will be offering two- to four-minute clips of shows like … Read the whole story