VNU officially went into play this morning, announcing it has received a buy-out offer from a consortium of private equity firms valued at about … Read the whole story

The American Association of Advertising Agencies Friday unveiled a new initiative designed to help speed the development of so-called "eBiz" solutions for media buying … Read the whole story

Anyone who has ever survived the obstacle course that is the Consumer Electronics Show will know that this orgy of gadgetry, gizmos and geeks … Read the whole story

The Interpublic Group of Cos. is accusing Frank Lowe, the former head of its Lowe Worldwide agency network, of using confidential information and violating … Read the whole story

NBC Television Domestic Universal Distribution has hired Sony Pictures Television advertising executive Barbara "Bo" Argentino as its senior vp of advertising and media sales. … Read the whole story

NBC Universal Cable's new crime and mystery channel, Sleuth, will expand distribution to 22 million homes this summer. Read the whole story

ABC has opted to pull tonight's episode of the heavily promoted but low-rated new comedy "Emily's Reasons Why Not." Read the whole story