Monday, February 27, 2006
  • Microsoft, Wal-Mart Dominate Corporate Media, GM Surprises

    Microsoft, with nearly 53 billion impressions in print and electronic media news coverage in 2005, once again emerged as the top U.S. corporation in … Read the whole story

  • Must Beat TV: 'Idol' Tops Olympics, Strong Thursday Competition

    In a clash of the Thursday programming titans, the networks' big gun TV shows went head to head with each other: "Survivor," "Dancing with … Read the whole story

  • Brandtique Of The Week: Cingular's 'Shout Out'

    Much has been made of the Discovery Channel's heavy reliance on reality shows focusing on hot rods and souped-up motorcycles. It's a long way … Read the whole story

  • Interpublic Media Forms Consumer 'Experience' Unit

    Days after rival Publicis Groupe unveiled a new media division, Interpublic unveiled one of its own. The new, as-yet-unnamed company will be a unit … Read the whole story

  • On The Rise: Elevator Network Tops Wall Street Journal

    Burgeoning place-based media network Captivate has reached a major milestone, surpassing 2 million screens in the elevators of U.S. office buildings, and beating the … Read the whole story

  • Broadcasters Begin Committing To Arbitron's PPM

    Spanish Broadcasting System, Inc. announced Friday that it was signing up for radio ratings results from Arbitron's portable people meter (PPM), an electronic passive … Read the whole story