Big marketers dominating the food and pharmaceutical ad categories have long been pushing to find better ways of making their media more accountable and … Read the whole story

They may be printed on grainy-looking, inexpensive paper stock and they certainly aren't as thick or anywhere near as slick as their glossy counterparts, … Read the whole story

CULVER CITY, CALIF. - On the set of "Las Vegas," NBC told advertisers it was rolling the dice, green-lighting two dramas for fall, and … Read the whole story