More than 700 daily newspapers today will break the first installment in a $50 million trade campaign aimed at media planners, buyers and advertisers. … Read the whole story

It's often said that product placement deals are complex and time-consuming--a far different undertaking than purchasing a spot or dot. And two recent placement … Read the whole story

If the upfront is Election Day, then last week was New Hampshire for network executives. In development meetings, they launched campaigns touting their fall … Read the whole story

Radio giant Clear Channel Communications Monday morning said it would join CBS Radio, Cox Radio, and Radio One in a test in Houston of … Read the whole story

David Bell, the co-chairman of the Interpublic Group of Cos., who helped steer the giant holding company back to respectability in the wake of … Read the whole story

1 - Gillette Fusion 2 - Monopoly 3 - Porsche Cayenne 4 - Porsche 5 - White CastleClick here to view these placements. Data … Read the whole story

Defying the conventional wisdom that teens don't read, a flurry of new magazines are hitting the market aimed at the youth market. At least … Read the whole story

For years, product placement was a hush-hush subject in the world of media sales. Deals were done quietly, perhaps because marketers were wary of … Read the whole story

Dutch media and marketing information company VNU, which owns Nielsen Media Research and Nielsen Entertainment among other properties, has created a new research tool … Read the whole story