ZenithOptimedia Group this morning revised its global ad spending outlook, and predicted a new world order increasingly dominated by the Internet. The agency predicts … Read the whole story
Newspapers will become primarily online products at varying paces over the next decade, according to Ken Doctor, a lead analyst with Outsell Inc., a … Read the whole story
Products placed in TV shows are like mini-marketing and media lessons for the average consumer. Today, that's entertainment. Read the whole story
SCOTTSDALE, AZ - The American Association of Advertising Agencies' top Washington executive identified efforts to curb marketing to children as the most pressing issue … Read the whole story
1 - Norwegian Jewel 2 - Hummer 3 - Sears 4 - Nissan Xterra 5 - Mercury MilanClick here to view these placements. Data … Read the whole story
TV's big Thursday night show, CBS' "CSI," took a hit from a new inventing program. At the same time, that upstart show--ABC's new reality … Read the whole story
As the consumer magazine industry experiences another of its periodic shakeouts, the market for custom publications is booming, according to figures from the Custom … Read the whole story