In the latest in a series of debacles stemming from Nielsen's effort to begin including ratings for time-shifted viewing this year, the TV researcher … Read the whole story
Days after Nielsen announced plans for an aggressive rollout of a new state-of-the-art ratings system for out-of-home media, the outdoor media industry today announced … Read the whole story
With its first-ever VOD upfront meeting for media buyers in New York on Friday, Comcast Corp. announced that within three months, programming from ABC … Read the whole story
Coming in any upfront season, no cable network wants to be put in a bad negotating position with its advertisers. One of the worst … Read the whole story
After some boom years, Old Navy's "great fashion at great prices" positioning has come under siege. Competitors are now beating it at its own … Read the whole story
In an example of the lengths that TV networks must go to in order to reach people who may not be watching their promotions … Read the whole story
1 - Ace Hardware 2 - Payless Shoes 3 - Chevy Corvette 4 - Old Navy 5 - FebrezeClick here to view these placements. … Read the whole story