The nation's largest advertisers continued to build share of U.S. ad spending during the first quarter of 2006, especially its biggest. Procter & Gamble … Read the whole story
Marketing Challenge: If you're a documentary film aficionado, chances are you've heard of the Full Frame Documentary Film Festival, the Durham, NC, event where … Read the whole story
The ad industry stands to benefit broadly from a coming wave of "convergence" in digital media, according to Randy Browning, PricewaterhouseCooper's leader for technology, … Read the whole story
Just as MTV Networks begins an upfront expected to focus heavily on its new digital platforms, the Viacom unit is losing a guiding force … Read the whole story
Seeking to give its growing hit "24" even more momentum, Fox will re-broadcast the entire just-completed fifth season this summer with back-to-back episodes on … Read the whole story
Although there has been mounting excitement over digital platforms in recent months, Kagan Research says not to forget about cable system companies. Read the whole story
A new breed of marketing executive is taking the reins at some of America's largest companies, accumulating institutional power and playing a larger role … Read the whole story
Searching for a way to give flagging reality show "The Apprentice" a boost when it moves to the Golden State, NBC has turned to … Read the whole story