Tuesday, June 20, 2006
  • World Cup Fails To Reach Goal, Ad Outlooks Lowered

    New mixed signals emerged for the U.S. and world advertising economies as a number of influential industry sources downgraded their outlooks. Among the most ... Read the whole story

  • Upfront Goes From Flat To Worse, Merrill Lynch Estimates A 1% Drop

    A well-regarded, if not definitive source on the network upfront advertising marketplace Monday revised its estimates for the broadcast networks' 2006-07 upfront sales downward. ... Read the whole story

  • Outdoor Ad Demand Continues To Build

    Outdoor ad spending posted another month of strong year-over-year growth in April, with total revenue 12.7 percent higher than 2005, according to estimates released ... Read the whole story

  • Brandtique: "Kathy Griffin," eBay

    On multiple occasions, Internet auction giant eBay has considered jumping on the branded entertainment train. Several years ago, the company was tied to a ... Read the whole story

  • Product Placements Of The Week

    1 - Pontiac 2 - Pontiac 3 - eBay 4 - Bulgari 5 - DHLClick here to view these placements. Data and analysis provided ... Read the whole story

  • 'Broken Trail' Blazes New Ad Path For AMC: Ford's

    Cable network AMC has broken the ice with one of the country's biggest advertisers. In a deal that includes the presenting sponsorship of upcoming ... Read the whole story