New mixed signals emerged for the U.S. and world advertising economies as a number of influential industry sources downgraded their outlooks. Among the most … Read the whole story

A well-regarded, if not definitive source on the network upfront advertising marketplace Monday revised its estimates for the broadcast networks' 2006-07 upfront sales downward. … Read the whole story

Outdoor ad spending posted another month of strong year-over-year growth in April, with total revenue 12.7 percent higher than 2005, according to estimates released … Read the whole story

On multiple occasions, Internet auction giant eBay has considered jumping on the branded entertainment train. Several years ago, the company was tied to a … Read the whole story

1 - Pontiac 2 - Pontiac 3 - eBay 4 - Bulgari 5 - DHLClick here to view these placements. Data and analysis provided … Read the whole story

Cable network AMC has broken the ice with one of the country's biggest advertisers. In a deal that includes the presenting sponsorship of upcoming … Read the whole story