PASADENA, CALIF. -- Hit with another low-rated prime-time finish this past season, NBC promised improvement in the upcoming year. "Our ratings will definitely be … Read the whole story

Food companies liberally use "advergames" in their marketing efforts. The difficulty is agreeing on guidelines to monitor the tactic. For instance: How to restrict … Read the whole story

Hallmark delivered good news to itself. Hallmark Magazine, the new bimonthly title from the greeting-card giant set to hit newsstands in August, closed its … Read the whole story