Monday, July 24, 2006
  • NBC Promises Better Fall Ratings; New Programming Formulas

    PASADENA, CALIF. -- Hit with another low-rated prime-time finish this past season, NBC promised improvement in the upcoming year. "Our ratings will definitely be … Read the whole story

  • Food Companies Struggle To Regulate Advergames, Hot-Button Issues

    Food companies liberally use "advergames" in their marketing efforts. The difficulty is agreeing on guidelines to monitor the tactic. For instance: How to restrict … Read the whole story

  • Hallmark Magazine Attracts Major Advertisers

    Hallmark delivered good news to itself. Hallmark Magazine, the new bimonthly title from the greeting-card giant set to hit newsstands in August, closed its … Read the whole story