An ad industry task force exploring the development of a controversial online trading system for buying and selling traditional media is set to announce … Read the whole story

Ad demand for B-to-B print media continues to wane, according to the most recent estimates from the industry's trade group, but publishers are attracting … Read the whole story

Toyota Motors Sales' deal with NBC last week to guarantee its media buys based on "program-engagement" data opens up a new way to analyze … Read the whole story

Two recent product placements on TV raise an interesting question: Should luxury marketers engage in the tactic? In the first, a Chanel bag was … Read the whole story

Scripps Networks executives are confident that even if the upfront ultimately yields low increases in CPMs (if at all), volume will increase for their … Read the whole story

1 - Aston Martin 2 - McDonald's 3 - Chanel Bag 4 - All Free & Clear 5 - Motorola Razr Click here to … Read the whole story

PASADENA, CALIF. --Fox is sticking with success. It has no plans to move any big programming to the hotbed of TV viewing--Thursday nights--as ABC … Read the whole story