Tuesday, July 25, 2006
  • Task Force Set To Unveil Electronic Trading System, Outreach To Media

    An ad industry task force exploring the development of a controversial online trading system for buying and selling traditional media is set to announce … Read the whole story

  • Trade Remains Staid, Shows Outpace Ad Pages In Business Pubs

    Ad demand for B-to-B print media continues to wane, according to the most recent estimates from the industry's trade group, but publishers are attracting … Read the whole story

  • NBC-Toyota: Upfront Deal On Program Engagement

    Toyota Motors Sales' deal with NBC last week to guarantee its media buys based on "program-engagement" data opens up a new way to analyze … Read the whole story

  • Brandtique: "The Hills," Chanel; "Entourage," Aston Martin

    Two recent product placements on TV raise an interesting question: Should luxury marketers engage in the tactic? In the first, a Chanel bag was … Read the whole story

  • Scripps Forecasts Revenue Jump For Its Networks

    Scripps Networks executives are confident that even if the upfront ultimately yields low increases in CPMs (if at all), volume will increase for their … Read the whole story

  • Product Placements Of The Week

    1 - Aston Martin 2 - McDonald's 3 - Chanel Bag 4 - All Free & Clear 5 - Motorola Razr Click here to … Read the whole story

  • Fox Keeps Strategy, Won't Move 'Idol'

    PASADENA, CALIF. --Fox is sticking with success. It has no plans to move any big programming to the hotbed of TV viewing--Thursday nights--as ABC … Read the whole story