Arbitron and Nielsen Media Research are poised to release the first wave of data to broadcast and cable networks from an ambitious new research … Read the whole story
A proposed online trading system for buying and selling TV ad time could lower and eventually eat into network profits. That's according to a … Read the whole story
NBC doesn't give up. Like other networks, it's failed to launch a talent competition with "American Idol" appeal. But it's trying again. The network … Read the whole story
News Corp.'s fiscal fourth-quarter net profit climbed 19 percent, due to big ad revenue gains at the Fox News Channel and its Fox network. … Read the whole story
Over the last week, a slew of national radio networks released second-quarter earnings results that painted a mixed picture of the industry--with some companies … Read the whole story
The Publishers' Information Bureau (PIB) reported Tuesday that magazine ad revenue rose 3.7 percent in July 2006 compared to the same month last year, … Read the whole story
Sometimes, less is more. DirecTV subscriber growth has slowed in the second quarter. At the same time, the satellite operator has almost tripled its … Read the whole story
In a sign of where its biggest cuts may come from, debt ridden research and publishing company VNU Tuesday named the head of its … Read the whole story
Future media technology will continue to challenge copyright laws and all that should have advertisers taking note as they monitor--or get involved with--new media … Read the whole story