MediaPost Publications - MediaDailyNews 08/21/2006

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Starcom Preps New Org Structure: Will Split Into Client, Agency Teams
by Joe Mandese
During its first 100 years, the advertising business had been known for teaming experts in two disciplines: copywriting and art direction. And during the … Read the whole story
Fox Streams Dramas, Comedies To O&Os
by David Goetzl
Fox is streaming more than 40 episodes of prime-time shows on Web sites for nine owned-and-operated local stations. This is the first time that … Read the whole story

Emmy TV Ratings Expected To Tank
by Wayne Friedman
The Emmy Awards show had its third-worst ratings ever two years ago. Now, a new study expects this year's program to top that bottom. … Read the whole story