At a time when both companies have been moving aggressively to extend their reach to offline advertising media, search engine Google and auction site … Read the whole story

It's tough at the top. The average tenure of chief marketing officers at America's 100 biggest consumer-brand companies continued to decline over the last … Read the whole story

Buyers reacted to Arbitron's rollout of weekly radio ratings for its Portable People Meter service last week. The radio-measurement firm released data for Houston, … Read the whole story

This is your brain. This is your brain on drugs. And this is the advertising part of your brain, which may appear normal, according … Read the whole story

Move over, Cadbury and Hershey candy bars. One of your little-known, perhaps lost competitors--Apollo chocolate bars--will again have a big presence on ABC's hit … Read the whole story