After more than a year of public and backroom debate, the major media ratings services have agreed to a voluntary code of conduct that … Read the whole story

Political ad spending and the Olympics are crucial to the local station business. Which is why Television Bureau of Advertising predictions that spot revenues … Read the whole story

In a new war of words on Madison Avenue "activation" appears to be challenging "engagement" as the unofficial 2006 industry buzzword. Initiative North America … Read the whole story

The Magazine Publishers of America has decided to reach key demos where they live--online. MPA announced Thursday that the magazine industry has launched a … Read the whole story

Nielsen Media Research will treat MyNetworkTV like other broadcast networks--almost. MyNetworkTV will be included in Nielsen's National Television Index weekly People Meter ratings, which … Read the whole story

The idea that NBC should shake up tradition and unveil its fall line-up before the other networks during upfront week grabbed the attention of … Read the whole story