Non-advertising-based forms of marketing - especially newer sectors such as branded entertainment, event marketing and experiential marketing - have emerged as the fastest growing … Read the whole story
Despite a pronounced shift in ad spending toward other media and forms of marketing, TV ad spending continues to grow in America, but it … Read the whole story
Acknowledging that consolidation has changed the new business game, Mediaedge:cia has elevated Andrew McLean to president, global clients and business development. McLean was formerly … Read the whole story
Finding new revenue streams abroad is a top priority for the already cash-flush NFL. That's why the league is bypassing country-by-country TV distribution deals … Read the whole story
The kids' TV market is having a tough year--for national networks and local stations alike. Now it has claimed a real casualty: a kids' … Read the whole story
"The CBS Evening News With Katie Couric" continues to trend down, with lower viewership for its third night on the air. But it's not … Read the whole story
It's an agreement that could spur the growth of e-edition subscriptions to many popular consumer magazines. Print distributor Kable Distribution Services has struck a … Read the whole story
Classified advertisers buying space in The New York Times now have the option of having their ads run in Metro New York as well--the … Read the whole story
New York City is cracking down on what is considered illegal outdoor advertising, including posters plastering construction sites. The move could also mean dismantling … Read the whole story